Eternal Ink is a water based pigment that easy to administer and heals well while remaining very bright. Eternal Ink is used by the biggest named artists in the US. Made and developed by Terry "Tramp" Welker, owner of Eternal Tattoos Inc. (with 5 well renowned studios in the US) The range of Inks is endorsed by Guy Aitchison. Eternal Ink is the choice of the professionals